Communicating a Shared Vision for Students and Education

This message manual, prepared for the William and Flora Hewlett Foundation, is designed to help education reform advocates, field leaders, parent engagement organizations, nonprofit communications professionals and others who are focused on improving teaching and learning for students communicate consistently about our shared vision to advance student success and equity in education. The manual provides guidance, based on message testing and research, about what language, channels and methods work when communicating with various target audiences.